Find out why your website visitors don't buy
Get videos of testers trying to use your site while talking out loud
Your friends won't tell you your baby is ugly. We will.
Create Account
Get videos fast. Money back guarantee.
If you want to be a tester click here
How it Works
Our testers are American and heavily vetted. We watch their videos and only accept testers who provide thoughtful feedback.
- Select tester demographics
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Filter our pool of testers on age, income, occupation and more.
- Tell us what you want feedback on
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They'll follow your instructions and talk out loud while recording their screen for 3 minutes.
- Get videos and AI summaries in 1-2 days
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Transcripts and AI summaries are included. 89% of videos delivered in under 24 hours.
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Testimonials
Andrew Petrov, Freelance Photographer
See the real review on Facebook
Jim Kozubal, Owner of Island Adventures
See the real review on Facebook
Watch an Example
See Walmart's oil change page getting critiqued.
Example Video
Example AI Summary
What the testers liked
- Shop while waiting feature (4 testers) - "You can get this done while you're getting some groceries" - tester 2 (01:30)
- Upfront pricing (3 testers) - "I like that they have the pricing right here" - tester 3 (00:57)
What the testers didn't like
- Unclear package differences (4 testers) - "I want more clarity on what the different packages are" - tester 2 (03:08)
- Oil types not specified (2 testers) - "I'm looking for the type of oil that they use... I'm not seeing that at all" - tester 9 (01:10)
Suggestions to improve
- Add clear comparison table showing differences between oil change packages
- Add detailed information about oil brands/types used for each package
Pricing
If you find even 1 conversion issue, it'll pay for itself many times over.
1. Get Your Annual Membership
Includes $40 of video credit.
Benefits
- Get access to cheap, brutally honest website feedback
- First $40 of video credit included
- 7 day money back guarantee
- Fast email support (80% replied in <1hr)
| Tester Type | Price | Great for | Description | Filters |
|---|---|---|---|---|
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Regular Consumers - $4 / Video
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Regular Americans from every walk of life
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$4 | Consumer businesses that sell inexpensive products and services | Regular Americans from every walk of life | Age, Gender |
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Higher Income Consumers - $8 / Video
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Consumers from households that earn $100k+
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$8 | Consumer businesses | Americans in households that earn $100k+ (the US median is $80k) | Age, Gender |
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Wealthy Consumers - $12 / Video
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Consumers from households that earn $150k+
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$12 | Consumer businesses that sell expensive products or services | Americans in households that earn $150k+ (almost twice the US median of $80k) | Age, Gender |
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Professional Marketers - $12 / Video
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Have professionals critique your website and provide feedback
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$12 | Getting a professional perspective on your site | Professional Marketers in the US, UK and Canada | - |
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B2B (specific occupations) - $12 / Video
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Select testers by occupations like Marketing, Product, Healthcare, HR, IT, Engineering, Legal, Operations, Admin, PR, etc
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$12 | B2B companies | Filter professionals in the US, UK and Canada by work type. Use the selector to see the full list. | - |
Premium demographics: homeowners, parents, frequent online shoppers, and frequent clothes shoppers (+$2 per video).
3. Uncomfortable honesty guaranteed
Two simple guarantees.
Your membership has a 7-day money back guarantee. Not happy? Cancel in the first week for a full refund.
A helpful video guarantee. Video unhelpful? Let us know and we'll refund it.
Frequently asked questions
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Your friends love you so much that they will lie to your face so they don't hurt your feelings. Ugly Baby's Testers don't care about your feelings, so you'll get the cold, hard truth.
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Every tester is vetted personally by the founder of Ugly Baby by watching their initial videos to make sure they provide thoughtful feedback. Most testers are rejected. To stay on the platform they must maintain a 99% approval rating.
The Testers vary widely in profession, location and age. They're normal people who want to make a bit of extra 'beer money'.
They will give you a sense of what your regular website visitors are actually thinking. -
Yes! Please email the URL of the video that wasn't helpful to sam@uglybaby.io and I'll take care of you.
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Well to be fair, I haven't heard of you either. If you'd like to see I'm a real person you can check out my LinkedIn profile
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No one you know will ever tell you your baby is ugly. So I built Ugly Baby so you can pay people to tell you your baby is ugly.
Please don't ask us to rate your actual baby, because if you have to ask... you already know the answer. -
Yes! You can filter by age, gender, income, cccupation, home ownership, if they have children, and whether they shop online frequently or buy a lot of clothes online. I'll add more filters in the future, if there's any you're particularly interested in, please email me: sam@uglybaby.io
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Hi, I'm Sam. I've been starting and working with startups for a decade and gathering quick, honest user feedback was always challenging. So I built Ugly Baby to make it easy. If you'd like to see I'm a real person you can check out my LinkedIn profile.
Team Photo:
